Boston Consulting Group
WHAT YOU’LL DO
As Marketing Senior Manager of BCG’s Travel, Cities & Infrastructure (TCI) practice area, you will collaborate with practice area leadership and senior leadership of BCG’s global marketing function to devise, direct and execute complex marketing and communication strategies both internally and externally. You will act as a thought partner to the global TCI leadership team, demonstrating content mastery and bringing a robust point of view to strategic and content initiatives while delivering against multi-channel specific ROMI KPIs and continuously advancing our operating model. You will have global responsibility across all three sectors and all marketing channels including publications, events, social and traditional media.
Beyond your main responsibility for TCI, you will be deeply involved in driving BCG’s cross-PA marketing offering on platforms like etc.; working closely with other practice areas and global marketing colleagues on conceptualization, execution, and presentation of our TCI sectors and unique differentiators. You will initiate and drive innovation pilots for new marketing and communications tools and platforms, deriving recommendations for post pilot phase / roll-out. You will act as coach to less tenured Marketing Managers and play an active role on the editorial committee for PA specific publications. You may write content and you’re expected to build and leverage a strong external network within the marketing community.
ABOUT BCG’S TCI PRACTICE
Travel, Cities, & Infrastructure form a significant and dynamic part of the global economy. Massive amounts of public and private capital are flowing into physical infrastructure upgrades as well as sweeping changes driven by digitization and the climate transition. Very significant public and private entities exist in this space with bold ambitions over the coming decade. These topics also have far-reaching effects in areas such as climate resilience, holistic livability, sustainable mobility and equality.
To better serve our clients in these spaces, we have created a new dedicated industry practice area – Travel, Cities, & Infrastructure (TCI) Practice Area. This practice will not only serve specific clients in these spaces (e.g., Construction, Real Estate, Shipping/Logistics, Airports, Airlines, Rail, Road, Leisure Travel), but will also collaborate closely with our Public Sector practice and Infrastructure Investors sector. The TCI Practice is another step forward in living our purpose – unlocking the potential of those who advance the world.
YOU’RE GOOD AT
Self-starting with a strong work ethic, entrepreneurial drive, and service mentality
Operating effectively in a global matrix organization and fast-paced environment
Managing senior stakeholders and building consensus with a strong presence and maturity
Agenda-setting with little direction, driving independently with high level of autonomy
Complex project management, driving on-time deliverables, anticipating and managing risks
Leveraging a comprehensive external network within the marketing community
YOU BRING (EXPERIENCE & QUALIFICATIONS)
8-10+ years of relevant experience
Bachelor’s degree required, Master’s degree preferred
Demonstrated industry expertise in one of the TCI sectors
Superior leadership skills, ability to handle risk and act as change agent
Excellent written and verbal communication skills in English
Excellent analytical capabilities
Highly professional, service oriented, pro-active and flexible attitude
Advanced proficiency in Outlook, PowerPoint, and Excel
YOU’LL WORK WITH
You will work closely with the TCI leadership team to devise the TCI-level marketing strategy and overarching initiatives, and with TCI Sector/Topic Leaders for annual planning and orchestration. For daily activation, you will work in close alignment with your peers from the TCI Practice Are Management & Operations team and other BCG marketing entities on global, regional, and local level as needed.
Practice Area Management & Operations Teams set and support BCG’s industry and functional practice areas’ strategies and their execution, helping the PA operate responsively and efficiently. The practice area includes the Consulting Team that works with our clients, the Knowledge Team, and the Practice Area Management & Operations Team that leads the business and includes Sector Managers, Business Development Managers, Regional Managers, Coordinators and Marketers. The Practice Area team is, in short, the backbone of the TCI practice.
Candidates should be aware that BCG currently maintains a policy requiring all US & Canada based employees to be fully vaccinated against COVID-19. Newly hired employees must be fully vaccinated prior to their employment start date. BCG is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated for medical or religious reasons where it is not an undue hardship to the company to do so as provided under applicable federal, state, provincial and local law.